Today, for brands it is no longer just worth being present on Social Networks, something more is necessary, it is necessary to capture the attention of users and more importantly, get quality engagement with that community. But, do you know how you can increase engagement on your content? Would you like to improve the interaction of your social media posts? In this article, we are going to give you some keys to why social media need on hours of your time to improve engagement on different Social Networks through Algo Sea Biz.
Currently, improving engagement on social media is of great importance for any Community Manager of a brand, since it measures the ability of interaction between users and the brand or company and is one of the keys for a social media strategy to have success. For this reason, today we are talking about this important topic for brands and companies in their Marketing plan.
What is meant by Engagement in Social Networks?
Engagement is the act of creating an “emotional” bond between a brand or company and community social networks. Through this link, followers are encouraged to interact with the brand, commenting on a publication, sharing content, or liking a company publication. To get that engagement you need a time for the entire brand or company should, first of all, ask itself a series of questions:
- Who will be your target audience?
- What valuable content can you offer to that target or community?
- How is your brand different from others?
- What could be its added value?
- What are the interests and needs of that community?
With these answers, it will be easier to create content that interests your target audience, and therefore, attract them to the brand and build loyalty.
5 General keys to improving the quality of engagement on Social Networks
1- Take an interest in your community
It is past thinking that fans of a brand follow only because it is known and has a name in the market. In social networks, if you want your community to follow you, you have to spend at least one hour on social media to show interest in it and make it feel that your content is created with it in mind.
It is important that:
- Ask what type of content interests them the most;
- Ask for their opinion on the content you publish;
- What topics would they like to help you with, etc?
2- Interact with your followers and fans
Who does not like a brand or company to talk to or mention them on Social Networks? You have the cheese and the knife in your hand, what are you waiting for? Nowadays, it is very easy to interact with customers or fans, just spend one hour daily to take that step and you will see how they will love to feel that you have them in attention.
3- Bet on more visual content
Visual content is increasingly important, and in an online marketing strategy, they are essential, as they attract attention more quickly and are more attractive to users.
4- Have proof in the publications
Nowadays with the great competition that exists in social media, it is very important to be constant and have an optimal sequence of publications. Only then, can you rival your competition?
5- Include calls to action in your content
Another very important aspect when generating a dialogue between a brand and its community is to add a call to action in its publications. But always in the correct way and without disturbing or being tiresome.
If you manage your time to involve your community in your publications, you will see how your engagement will increase in a short time. Taking into account these 5 general keys, we are going to give 5 more specific tips to increase interaction on different social networks.