The promotion strategies of an online business can be very varied, and if they are well done they will be profitable, but this no matter how beautiful it seems does not always happen. In this article, we will see bad practices in the use of discounts and we will give you 5 creative ideas to apply to your discount strategies and make a good promotion. Do you want to know the e-commerce trends in promotions to boost your sales? Do not miss the following tips and recommendations taken directly from our sales team.
Launch Promotion: Presale
Let’s start at the beginning of everything, once you have the digital business project and while they are running the online sales channel, you can use an advance promotion technique. Making the acquisition of future customers through “Maintenance Pages” is a great option, what do we mean by this? Well, while your page is being created or if you are doing some kind of update, a new design, putting new products … You can take advantage of this time to arouse interest and create a mystery campaign.
Product Storytelling: Stories to promote
This concept helps us to present the differential value of our products in a unique way that directly reaches the feelings of the consumer. Presenting a true or figurative story helps to deepen the subconscious of our audience.
Good stories reach the emotional level, where these feelings create a living and lasting memory. This means that the stories capture the attention of the public and can create emotional associations for our product or brand.
Social coupon: Reward reviews, likes or shares
The ideas are almost the other way around, the history of your products will be given to you by your customers, that is, you can request information about the product already purchased, know their satisfaction and get to create a community around your product.
What better way to reward a consumer to give their opinion? Offer social discounts, coupons or free samples of your products to motivate your customers to comment on your brand like SuperSaverMama coupon codes. All actions that virtualize these values of your business can also be rewarded with raffles or promotions. The snowball effect can also be applied to digital marketing; in this way it will help your clients share your publications with their contacts.
Discount coupons for prescribers
This strategy depends a lot on each brand, but the influencer phenomenon is somewhat worn out, that is, people no longer perceive them as prescribers but as ambassadors of certain brands. That is why the trend has gone towards micro-influencers, profiles with less scope but with much more loyal or closer followers, where a recommendation can have much more engagement.
In addition, a good strategy would be for example to find several people who can recommend the use of your product and provide them with a discount coupon to share it with their audience , so that it encourages the purchase in addition to giving a value to the product, that is, uses the social media marketing and boost your business.
Sell by playing
This strategy consists in reproducing dynamics that are used in games to apply them to a business in a way that helps to intentionally lead the participants to achieve the objective set by the company. The best way to apply this strategy is through prizes and rewards, whether discounts, coupons to share, digital recognition, or loyalty programs, such as recurring discounts, free versions of your product, etc.
It is not necessary to have great resources for a commercial action to be effective, creativity or failing that, the review of online sales strategies followed by the competition can help you a lot. But first of all, you should know that if you dedicate yourself to e-commerce there is no better place to publish your discounts than your same online store, through banners, pop-ups or mailing. You must use your clients/followers as virtualizing elements of this commercial activity.
Finally, our advice is to personalize your coupons and discounts, not to launch them massively, to do them on specific occasions, and addressed to one or several people. A general strategy without prior planning has much less efficiency.