Brands, organizations, and institutions use social media platforms every day to connect with their audiences, create awareness, and attract leads and business.
By having a motivated following on one or more of the major social networks, brands can effectively disseminate campaigns, new initiatives, and new products and services. However, having 1000 Facebook followers or 200 Twitter followers is not the best indicator of social media success.
Maybe you have thousands of followers who never read your posts or follow your links. The key is to build a thriving online community of your ideal fans, those who will actively engage with your content, share it with their networks, and ultimately become paying customers.
It takes a lot of work to create this, but the effort can pay off in a long time.
Looking to expand your audience on social media? In this post, we’ll look at eleven easy ways to grow your following on social media.
Once upon a time, social media was a fun thing. But now (and for some time) social media is a branding and marketing tactic that every business should use. You might think that to successfully manage your social media, you need to hire a millennial influencer with 10,000+ followers. But the truth is, anyone can be a social media content creator with a solid following.
You just have to go about it the right way.
To do this, you need to really invest in your social strategy, including having a social media calendar and guidelines for your team or social face to follow. In this blog post, I will list some tips to grow your social networks naturally. For becoming a social media influencer!
Establish Your Brand and Aesthetic
Branding your company is one of the first things you establish when starting your business. That said, your social media accounts should reflect this brand. You want everything to be cohesive so that your brand is easily recognized among your audience. This means that your posts should focus on a specific niche or industry. You want to create a platform that is trustworthy to receive advice and suggestions in a specific area, as people interested in that area will learn to trust you.
Be sure to include your company logo as an image on your profile page and use brand colors to highlight your profiles where it makes sense. It also doesn’t hurt to have your company’s mission statement somewhere where your subscribers can easily read it.
Designate Content for Each Channel
Each social media channel has its own type of message. Twitter is great for quickly sharing content in real time and getting news updates. But you won’t necessarily share everything you tweet on LinkedIn. Here’s a good rule of thumb to follow when deciding what to post on which channels like Twitter, Facebook, LinkedIn, Instagram, and more.
Follow the Right Accounts
It is important to keep track of the correct accounts so that the content of your feeds is the most relevant. If you’re in marketing, focus on tracking other marketing accounts, online posts, marketing software solutions, and marketing-related hashtags.
When you sign up for an account, they are likely to follow you, which can increase interest in your posts. If you target the following accounts that are relevant to your industry, the answer may eventually lead to a republishing of your content. This means that your content has the opportunity to reach a wider audience of interested people.
Unfollow Where Needed
Just as keeping track of the correct accounts is important, it is equally important to unsubscribe from accounts that it doesn’t make sense to subscribe to. A simple rule of thumb is to make sure the number of accounts you follow is less than the number of followers you follow. Help build a bit of confidence in yourself and show people that you are not following anyone or anything.
When you implement an underwriting strategy, you should also check who is following you. Unsubscribe from accounts that don’t give you a response to help you clear your next list.
Create and Share Content
Having a content creation plan and content marketing strategy adds the necessary fuel to your social media strategy. You need a bank of accessible, valuable, and educational content that you can easily share with your followers. This also helps build your credibility, but it also maintains your status as a trusted resource for your audience.
When you have enough content, you can plan your social media strategy using social media posting tools and a social media calendar. This will save you a lot of time in the long run and ensure that you get the most out of the content you create by distributing it efficiently.
Reshare Valuable Content
Don’t be a selfish social media distributor by solely sharing your content. If you haven’t already, start subscribing to industry publications to receive valuable content delivered directly to your inbox. If something really resonates with you or your audience finds it valuable, share it on your social media.
It is important to point out the source of the publication and the author of the content. This will let them know that they have a lawyer who likes what they post. You can also generate retaliatory propaganda that can promote your brand to more people.
Use Platform Features
Each social media platform has additional features that you should take advantage of. The great thing about these features is that they allow you to share content in new and novel ways. This keeps your audience and gives you a better chance to interact with them. These are some of the features offered by each platform that you should use:
Hashtag Wisely
Hashtags are only effective on social media when you use the correct ones. Make sure the words you are tagging make sense to your audience. For example, if you share content on social media (meta?), The appropriate hashtags are #SocialMedia or #SocialMediaTips. The hashtags that don’t make much sense are #Content or #Media, etc. Tip: Go to Twitter and search for hashtags to see how popular they are.
When you use the correct hashtags, you make your content easily searchable on a platform bombarded with other content. This increases the likelihood that a more specific audience will see you and provide you with subscribers.
Interact
Also be sure to take the time to connect with people when posting on social media. Interact with other people’s content and respond to people who tweet you, comment on your posts, share your content, and write to you live. Promoting correspondence will increase people’s loyalty, so much so that they will be more likely to follow you and become part of your network.
Use these nine tips to lay the foundation for organic growth for your social media followers. Stick with it and stay consistent. Over time, you will see your social media accounts grow and your thought leadership expand.
