According to recent studies, the events sector is showing solid signs of recovery after the crisis and corporate events are once again playing an increasingly important role in the marketing and communication strategy of many companies. The conferences, the workshops or workshops, team buildings, the work breakfasts and, now that Christmas is approaching, the company dinners are some of the events in which companies invest the most.
The organization of these events requires time and skill, for it, Absolute venues, the search engine of spaces for corporate and social events, offers the key elements to guarantee a perfect event.
- Establish objectives
It is essential to be clear about the objectives and what you want to achieve: to make a new product known, establish relationships with suppliers motivate and cohere the team, make customers loyal, etc. These objectives will help to decide the most suitable event format.
- Choose the date well
Before choosing the day of celebration is essential to check the calendar and check that the date does not coincide with a holiday period or other events that may take away prominence: national and local holidays, major events in the sector and sports.
We must also take into account the day of the week: Mondays are the worst day because it is usual to be reserved to plan and organize the week. On Wednesdays, Thursdays and, for certain events, Fridays are considered the best options.
- Defining the target audience
Analyzing the type of target audience is essential to define the format of the event, space and the parallel activities that you want to organize. The needs will be different depending on whether the assistants are employees, suppliers, customers, sector professionals, etc. It is important to adapt both the format and the content of the event to the profile of the attendees.
- Determine the budget
At the moment of thinking about actions or activities for the event, it is necessary to take into account the economic line that the company has established. It is convenient not to lose sight of the cost-benefit relationship since events are organized to meet certain objectives.
- Choose the right space
Once the objectives, the public, the date, and the budget have been defined, it is time to find the right space. This task, unless you opt for Free Venue Finding Agency such as Absolute Venues, can involve a lot of time and many visits to different locations until you find the right one.
- Request permits
To avoid complications in the development of the event, you must be informed of the necessary permits to carry out the planned activities and request the necessary licenses in advance. You can find the information on the city council page of each city.
- Plan ahead Planning
Is the backbone of an event and possibly one of the most important factors in ensuring your success? Free venue finding agency recommends developing retro planning that details each task, those responsible for its execution and the date on which it should be completed.
- Define a communication and diffusion strategy
Another element to take into account is the dissemination of the event. It is important to define a communication strategy that covers the before, the during and the post-event. For this, it is necessary to decide which tools and channels (e-mailing, databases of employees, customers, suppliers, social networks, web page, media, newsletters, advertising, etc.) will be used to communicate the event.
- Have an organizing team
Each member of the team must be informed of their functions and responsibilities and, also, know all the details of the event to have the ability to solve any unforeseen that may arise.
- Do a post-event analysis
Once the event ends it is advisable to dedicate some resources to thank and know the degree of satisfaction of the attendees. From Venues Place recommend sending a statement to the attendees to close the event by thanking their assistance along with some lines of conclusions and results. Likewise, it is important to critically analyze the whole event. This report will help identify the points that can be improved for future occasions.