Today, there are various marketing strategies available in the market to promote your products, services and/or content. A few that may be named are, social media marketing, brand marketing, alliance marketing, direct marketing etc. Among these, one is email marketing.
Almost everyone today has an e-mail account, which allows them to receive unlimited messages instantly.
E-mail marketing is, in simple terms, using the tool of e-mail to deliver advertising messages to the targeted audience.
E-mail is one of the fastest, cheapest, easiest and efficient ways available to connect with customers. E-mail marketing provides you with the flexibility of sending any kind of message, be it an image, video, text or info-graphic. One of the greatest advantages of e-mail marketing is said to be that it allows you to send your message to a targeted audience and not everyone, if that is an important aspect to you.
When you send out an e-mail like in blogger outreaching process, it is generally to get a response in return from the customers or potential customers, in most cases.
A response rate is the number of replies or responses you get, for per 100 e-mails that you send out. Response rates are substantial because they facilitate lead generation and sales, eventually generating revenues for the companies. They provide confirmation that e-mail marketing is actually delivering the required or estimated return on investment or not.
Response rates also let you know which subscribers are loyal, giving you a way to move forward strategically.
Some of the best tips to boost your e-mail response rate are:
Improve subject line
Subject line is the first thing in an e-mail that a recipient would read. Improving your subject line would increase the e-mail open rates that is, the number of e-mails opened per 100 e-mails sent by you. The companies tend to focus more on the actual content of the e-mail and not the subject line so much. If your subject line is not captivating, then the people that you send the e-mail to, might not even open it!
The subject line that you come up with, must not be a mere formality, it must be personal. One common thing that is done and which is also the easiest thing that can be done is to add the company’s name to the subject line. Further, avoid asking questions in the subject line. This substantially increases the open rates, up a notch.
And probably the most important thing is that the subject line must not be too long. To be specific, anything longer than 6 words may result in a dip in the response rates.
The quality of content that you write is important not just in a post, but also in the e-mail that you send out to customers or potential customers. The better the quality of the content, the more likely it is that the customers (or potential customers) will actually go through the e-mail and read the proposition that you have to offer. The good quality helps understand the content better and subsequently increases the response rates.
The e-mail that you send out must be as personal as possible. Personalisation gives the readers a feeling that the e-mail was specifically crafted for them by an individual in the company.
The e-mail should not be copied as it is from the templates. In that case there are very low chances of the reader going through the entire content. They would most likely stop reading and discard it mid-way. The more personal or unique that you sound, the more likely it is that you will get a positive response from the readers, leading to eventual lead generation and inflow of revenues.
Also keep in mind that the e-mail should be short and crisp and to the point. If you beat around the bush, then again the readers may lose interest. As the attention people of the people is pretty short these days, it is best to be as concise as possible, to make the best out of the situation.
Format of the e-mail
This aspect of an e-mail is the one that is generally neglected or not paid much attention to. The e-mail that you send should have a professional look and at the same time it should be personal and should give out the image of it being hand crafted by an actual person.
It would be a complete waste of time to spend a couple of hours designing an e-mail but the readers eventually discarding it without even going through it. To avoid this situation formatting the e-mail perfectly is necessary.
To have the flawless formatting, remove the tacky font that you may have used. Try to keep the content neat, not using loud colours or font types. Organise the content in bullets and numbers for better and ordered content.
Also at the end of the e-mail add your professional signature, which includes your name and signature and the other necessary information that may come in handy to the potential or present customers for contacting you.