Shoaib Makani, Chief Executive of KeepTruckin, in a recent interview revealed the company’s plan to become an end-to-end supplier of truck-related technology.
KeepTruckin, a San Francisco-based company, currently targets the electronic logging device (ELD) market. However, the company is already en route to provide a load board for truck drivers and in-cab safety cameras. Furthermore, the company is also thinking of providing asset tracking and trailers to its customers.
Mr. Makani, in an interview with Transparency 19, revealed that this motive was the result of a survey of the technology landscape and the availability of problem-solving gadgets. The results were shocking, according to Mr. Makani, because most of the hardware and software solutions the common driver enjoyed weren’t available to the truck drivers.
The company announced a $149 million funding in the month of April to move towards a broader market.
The company’s ELD device is used by more than half of the overall market consisting of more than 50,000 trucks.
According to Mr. Makani, the company tends to a variety of vehicles, big or small, and has a good amount of data regarding their characteristics. This data will be used by the company to provide the best ways for vehicles to find their load.
Mr. Makani believes that although load boards are nothing new in the market, their new methods to use such an extensive collection of data will help them better predict the right amount of load for a particular vehicle.
With the load matching service available to the shippers a mode of better communication will be established that will not only provide better utilization and more efficiency but will also give way to more business.
KeepTruckin is said to release their in-cab coaching platform in the coming week. This platform, with the help of in-cab cameras and machine learning technology, will allow drivers to review and correct any mistakes they made on the road.
Moreover, the company also plans to provide an asset tracking gadget that will allow the drivers to have an eye of their fleet with the help of various sensors.
Mr. Makani clearly established the vision of his company by stating that KeepTruckin’s vision to provide a fleet management platform the delivers efficiency, asset management, safety, and convenience. And KeepTruckin is alone in this endeavor.
