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Personalization a trend dominates the social media 2020- a review by Waleed Al-Nahdi



Personalization is a global consumer trend that has existed for several years. However, it is still recent when it comes to its adoption for social media. Some may argue that brands are unable to exactly customize their content on social media for different consumer segments. True. However, they can still customize their social media ads for all the target segments they want. The key aspect in which companies and marketing experts are taking advantage of the trend of personalization is in the provision of ads on social media. Social media platforms have started to provide advanced targeting and personalization options for marketing experts. These allow you to show the right ads to the right people at the right time. Personalization has reached such a level that these social media platforms now also include the type of products you like. They also show you ads for similar products from different brands.

Waleed Al-Nahdi is active on social networking sites, creative in Instagram videos and sharing his diaries with his followers via Snapchat on behalf of (W.63q). He also has many followers in many other programs such as TiKToK and others. Walid’s ambition is to reach the hearts of all people and to be represented in the cinema. Zobuz has chatted with Walid with a beautiful conversation regarding his fans and current social media trends:

Waleed Al-Nahdi, any message for followers on Social Media?  

I would like to say to your followers, thank you for your continuous support to me, and for your standing with me and your love, I will go on and go, and my field of trust and love of people is an inexhaustible treasure.

Do you advise everyone to enter the social media field?

If there is inclination, desire and determination, there is no objection, but the field is difficult and not as easy as you see it. Social media have become an integral part of people’s lives and daily routines. Some are so dependent on it that the first thing they do after waking up, as we all know is to check their feeds on social media. Given the importance of social media in the lives of consumers, marketers and companies flock to social platforms in the hope of connecting with their target customers. However, there is an overload of content on social media and the competition is very high. It can be extremely difficult to stand out if you don’t have a clear social media marketing strategy.

Who do you think is the best celebrity for content worth watching and why?

Ibrahim Al-Mursi (Uncle Naji), a friend of mine is, in my view, the best to prove his level and develop his work continuously.

Waleed Al-Nahdi adds, you believe me or not? Try checking an ad, any ad, on Instagram.  In minutes, you will see ads for similar products across your feed. The more ads you click, the better your understanding of your online behavior and preferences will be, and all your Instagram ads will be personalized and cured according to your tastes. There are some of the trends that will dominate the social media landscape in 2020 and beyond. You need to be able to exploit these trends to your advantage and keep up with competitors. Social media is a dynamic and competitive space and these trends can help you create your social media marketing operations. So, keep up to date on the latest developments on these issues and use them for your social media initiatives.