Hassan Bilal: Hi, I’m Hassan Bilal Founder at Techno Hawks. 5 years ago, I decided to take the entrepreneurial journey and founded Techno Hawks. After successfully leveraging Digital Marketing to grow, I have decided to launch hassanbilal.net to impart Digital Marketing training and coaching.
Question: How exactly Techno Hawks happened and what is the story behind that?
Hassan Bilal: Till date, the journey with Techno Hawks has been incredible with a lot of learning at every stage. As we decided to take the entrepreneurial route, things were a little difficult initially.
Question: How it has evolved in the last few years? Would you like to share some stats?
Hassan Bilal: Since 2018, Techno Hawks has been providing training through the online delivery method. However, after getting several requests to have a classroom training course, we launched Digital Marketing Classroom Training in Abbottabad and Haripur.
Question: Is this the only venture under your name or you have multiple other projects as well?
Hassan Bilal: Before Techno Hawks, we were working on another brand Xpertsolutions, I have also started hassanbilal.net It is more like blog, I provide tips related to SEO and also update users from recent updates; through this plateform I also offer different trainings to audience from time to time. I have also setup Easy Guest Posts It provides high authority guest posting services.
Question: What is the scope of Digital Marketing in Pakistan (From both Business & Career point of view).
Hassan Bilal: Needless to say, Digital Marketing is ruling the marketing domain. In a short span of time, Digital Marketing has proved its worth providing exceptional marketing opportunities and promising career options.
Business Perspective: With the online revolution, people have shifted to the internet. When they start looking for some information or buying a product/service, they do try the internet. Businesses cannot afford to ignore these channels.
Career Perspective: Digital Marketing has opened a gateway of career opportunities for aspiring Digital Marketers. The demand for skilled digital marketing professionals has increased considerably with digital transformation.
Question: These days everyone is interested to get into Digital marketing. Can anyone get into and build a career in Digital marketing?
Hassan Bilal: Digital Marketing is one of the most in-demand career options today. By offering lucrative career opportunities, it has successfully grabbed the attention of a lot of students and professionals. There are no prerequisites to learn Digital Marketing and build a career in it. All you need to have is an interest in the domain & willingness to gain the Digital Marketing skill-set. A person from any educational background can switch their career into digital marketing.
Question: What are the few high demanding skills under Digital marketing, if one wants to get expertise?
Hassan Bilal: Digital Marketing is a wide concept and includes different channels. Having a thorough knowledge of all the Digital Marketing Channels is necessary. However, becoming an expert in at least one channel is what will help you gain a competitive advantage.
Some of the most in-demand digital marketing skills are Search Engine Optimization, PPC, Social Media Marketing, Email Marketing, Mobile Marketing, and Inbound Marketing & Marketing Analysis.