Have you ever thought about why companies organize sweepstakes? Well, they’re not giving anything away for free. There is a strategy behind every drawing. Today we will discuss the reason behind every giveaway that any company organizes online and how to create these offers for your potential customers.
Before moving on to the reasons, let’s briefly understand what sweepstakes are.
What is a giveaway contest?
When you hear the term ‘gift’, you must understand that it is a promotional giveaway. Here, a prize will be awarded to any random participant from the crowd. So it is more like advertising for the company as people like to enter giveaway contests and win something.
The paid plan will help you access several other features, including custom branding, Facebook pixel tracking, customer support, and Zapier integrations.
There will be no charge to participants. Most of the time, sweepstakes entrants need to provide their details. Therefore, this is a common way for companies to collect customer data. Well, we’re not going into that angle right now.
The best thing about gifts is that you attract many people to your brand if you create the right gift that people might like and in the right place.
Let’s look at the logic behind the giveaways.
Why should I organize a giveaway?
Some of the main benefits of a giveaway are:
Social Media Presence:
You can boost your social media presence to a new level by offering entries or points in your giveaway in exchange for followers or likes on Facebook and other social platforms. A single gift can take your follower count to the next level.
Increased Website Traffic:
You can eventually drive more website visitors when you promote your giveaway on different platforms.
Email Subscriber Growth:
To enter a giveaway, you can ask people to sign up for your email list and use them for email marketing.
Increased brand awareness:
When you run a giveaway, you will see that more people know about your brand. It will also help you generate leads and convert them into paying customers.
Sweepstakes can help you drive traffic to any platform. Therefore, you can search directly for your brand with the help of a giveaway.
Are you planning on organizing a giveaway for your brand? But do you know how to create a giveaway?
Well, you do not have to worry because it is pretty simple. These are some of the best tools to help you create sweepstakes.
You can start with the pre-built viral giveaway templates to improve engagement and determine what works for your brand. The giveaways you create are mobile-friendly so that people can enter from any device. On top of that, there’s a one-click entry and fraud protection for keeping your contest fair.
You can increase your conversion rates through personalized contest greetings on Facebook. ROI-focused analytics make it easy to see how much value you’re getting through these viral sweepstakes. You’ll know where your leads are coming from, making it easier to focus on those things.