In mid-April, Air Europa announced its first series of airline tickets in history in NFT ( non-fungible token ) format, also called NFTickets.
“At Air Europa we join this emerging technological trend that is revolutionizing the industry, including ticketing , by signing an agreement with TravelX, the company that has developed the first technology-based distribution protocol in the tourism sector. blockchain ,” Globalia’s airline said in a statement.
These NFTickets , in the words of the Hidalgo family company, are a new type of NFT that combine digital information with experiences and services . Not only did it become a new channel for the sale of airline tickets, but also a new form of payment.
“Innovation is in our DNA. We have been pioneers in the implementation of new technologies in our sector and it was not going to be something different in the case of NFTs, which could represent the next great leap in the world of tourism”, pointed out Bernardo Botella, director of global sales at the time of the airline.
“We are very excited to see how far this market can go and how it could improve the customer experience.”
The reality is that, at the moment, it does not seem that it has a long way to go.
Since the sale of the first Air Europa NFTicket , which was carried out by live auction at an exclusive event at the Eiffel Tower, a series of 10 tickets have been marketed every 14 days in collaboration with leading artists through the TravelX auction platform .
These included a flight to Miami in business class , scheduled for November 29, as well as benefits and events prior to the main international art fair, which will take place in December, Art Basel in Miami Beach.
Being pioneers in this initiative earned the airline an award at the FTE Pioneer Awards 2022, which honored Air Europa for its use of blockchain technology .