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Floor decals: A Smart Marketing and Awareness Tactic



No matter which type of business you run, if you do not have the right kind of marketing tricks, you will not go too far with it. Whether big or small, advertising your products, services, or even spreading any awareness, needs the right type of marketing tools.

However, with so many options in the market, it is hard to pick which one is the right fit for you. Therefore, it is necessary to know what type of marketing tactic you are going for. The more you put your effort into advertising, the more it will bear the fruit. So, let us analyze one of the best marketing tactics, floor decals, which can be used almost anywhere you can imagine, even in public bathrooms!


If it is on eye level, it does not matter where you apply the floor decal. They are perfect for indoors as well as outdoors. Floor decals are perfect for supermarkets, trade shows, bathrooms, sidewalks, hotel counters, cafes, car showrooms, corridors, and any other place you can think of! Floor decals have proven to be an effective marketing method because of their easy placement.

Adjustable with different surfaces

As we read earlier that floor decals are suitable for many different areas, they are also designed to keep in mind that different places have various surfaces. Indoors can have carpets, tiles, and marble. Whereas outdoors can have cement pavements, roads, and even uneven surfaces. Their strong adhesive sticks for a long time and they are quite sturdy and do not quickly are damaged if you have invested in some good quality ones.

Graphic and Eye-catching

Floor decals are creative, colorful, and incredibly enticing.   Looking at wall posters is very common, and people mostly ignore them because they can be seen almost everywhere. But if you have some color-popping on the ground, it is tough to ignore. If you are looking for something that is not only artistic but also imaginative, then floor decals should be your go-to marketing tool. With a practical and appealing style, you can surely catch the eyes of your customers-to-be.

Cost-effective and Affordable

Traditional marketing methods can go over budget. In case you are an entrepreneur, a startup, or like to use your cents wisely, then floor decals are your thing. You can get them designed and created from one place.

Represents brand-image well

If you are thinking of building a brand or promoting your next product launch, then floor decals alongside window and wall decals are likely to create a good persona for your business. We doubt that there will be people who wouldn’t turn their heads to see the floor decals, Their low costs also mean that you can use them at more mediums rather than being restricted to just one.

Premium quality

Floor decals creation is done in such a way that they do not damage through the harshest weather, such as extreme sunlight or rainfall. As they are on the floor and maybe people are likely to walk over them, they do not even tear apart so easily. Unlike brochures or a poster, this is more reliable and will stay longer for people actually to see it and not ignore it. makes graphic and great quality floor decals that potential customers will notice.


The use of floor decals is not limited. It cannot only be used for marketing but at events and new buildings, they can be used to guide people in the right direction. They will be handy if people want to find the fire escape, the exit, or even the toilet. During the COVID-19, it can be applied to help people maintain 6” distance between each other. In supermarkets, people can find where their needed supplies and groceries are.


  •         What are floor graphics or floor decals?

They both are the same thing, and they are made of vinyl plastic. They are sticker-like and are attached to the floor for awareness and advertising. Usually, they are made of vinyl plastic.

  •         How long to floor decals last?

If they are used indoors, they can last about 3-5 years. However, to keep them fresh, it is suggested to change them yearly. This helps keep the graphics vibrant and looking more useful and attractive.

  •         Are floor decals removable?

They come in both easily removable form as well as semi-permanent ones. Your choice would depend on where you want to use them and for how long.


Floor decals are not so popular for marketing and advertising, which makes them stand out and get more attention. With their endless benefits and goal attainment, they can be used more often by brands to win against their competitors.

Mudassar Hassan brings 8 years of experience in helping grass roots, mid-sized organizations and large institutions strengthen their management and resource generating capacities and effectively plan for the future. He is also a mentor and professional advisor to artists working in all disciplines. He is also the gold medalist from Abbottabad University of Science and Technology in the Bachelors of Sciences of Computer Science and recently Graduated from the University of Bolton with Masters in International Management.