Cosplay and gaming fanatic Mercurial Mouse is enjoying incredible success and popularity on live streaming and social media platforms. It’s not hard to see why. Her charmingly cute personality and stunning cosplay costumes are incredibly enjoyable to see and admire. Today, she boasts having nearly a million followers on Instagram, with close to 10,000 subscribers on Twitch.
How did she do it? She doubled her audience on Instagram in less than a year, which, at those kinds of numbers, is an impressive feat. According to her, she makes sure to engage with her audience, and treat it as a close community. This includes understanding who your audience is and engaging with it accordingly, making sure to create content that they are interested in.
Even though she’s nearing that momentous one million followers mark, it was slow going at first. Working at being successful on the Gram is becoming increasingly more challenging given there are a whopping two billion users on it.
Mercurial Mouse has some advice on how to gain traction on IG. She recommends posting content within a specific niche. She has found that people will want to follow, and stay following, pages that are fulfilling a specific interest of theirs.
For example, if someone is interested in makeup, they will start following an account that posts about makeup. If that page is suddenly posting content about their lives or some interest that has nothing to do with makeup, they may lose part of their audience due to the page being all over the place.
This is why Mercurial Mouse has focused on just two niche interests, both of which are interrelated: gaming and cosplay.
After you find what you want to represent, you can look for your peers and connect with them. These are people who are within your industry, doing something similar to what you’re doing. Talk and connect with them and their audience. If they post a photo or video, go ahead and comment on it. Mercurial Mouse also recommends to keep on learning, and learning as much as you can.
If she was to give one more critical piece of advice that helped her achieve social media success, it’s to use hashtags as if they were your best virtual friend. They are how other people who aren’t following you will find you and your content. When you use the right hashtags, you can quickly gain more followers and grow your audience.
Mercurial Mouse has unlocked the secret to success on live streaming and social media platforms, and you can now benefit from her sage advice as well.
If you’re a gamer who wants to see Mercurial Mouse playing games like Fortnite, Overwatch, and others, then you can follow her Twitch stream here. Also, if you’d like to stay on top of the latest cosplay and cute content from her, then check out her Instagram page or TikTok here.