Nobody was expecting to see a global pandemic. Not even a 10-year strategic plan could have predicted the adversities that the pandemic has had on our lives, leave alone the economy. And while we might get all caught up into thinking how bad the situation is, the reality is, we have resources to help us thrive now and beyond. Thanks to the internet.
Tiana Burse is a business leader. Her creative consulting agency, the District Media Press, focuses on small business growth through core elements including social media, video production, media, press and e-commerce. In this article, we explore the power of social media and digital marketing, and why the odds are in your favour.
Why Social Media?
Over 3.5 billion people are using social media daily, and about 54% of customers use social to research products. When you look at the numbers, the potential for small businesses is limitless. If used effectively, you can certainly scale your business to new levels with social media. Tiana Burse knows all too well how powerful social media is. She doesn’t understand why you should not take advantage of social platforms, especially at this time that we are all going through. Here are her top five ways you can use social media to pivot your small business.
- Brand building
Every small business is its brand. So focus on growing it. One thing for sure is that branding is no longer limited to logos and colours. It is about your voice, your imagery and even your targeted audience. Pay attention to engaging with clients and building an excellent reputation for your business. It is essential to understand your audience and choose platforms that support your brand image. Which platforms are more appealing to the target audience? And which ones present new opportunities to reach more clients? Either way, you want to make your interactions with the customers engaging, where you provide valuable information that they need in making buying decisions. The lingering question is, do they trust you?
- Providing customer support
We are living in a world where social distancing is the new norm. Reaching your customers through social media is vital, but of importance is being responsive to their questions on social platforms is crucial. Through digital platforms, you can provide quick and personalized responses that make your customers feel valued. Statistics show that people are more likely to buy from companies that respond to their questions fast. When a client is reaching out, they have probably read through many reviews, so, don’t blow any opportunities. Besides, social media makes customer service simple. For small businesses, you are looking at bringing the cost of customer service down to about $1. Take advantage of social media to increase efficiency and lower costs.
- Understand your customers better
You are probably going to be competing for the same clients with other brands online. However, social media provides you with the tools to differentiate and better yourself. Customer reviews are your weapon. Especially the harsh ones. Why? Because you can learn a lot about what your customers like, and understand how your products or services compare with competition. You need this information to improve your offerings continuously. Running a small business during these challenging times means that you have to use every useful information and make decisions that are backed by data. Social media not only provides you with consumer insights but also provides you with constant feedback to keep you on track.
- Reach more clients
With e-commerce, your small business might launch like a rocket when you use the right cards with social media. At District Media Press, Tiana and her team place business on platforms that get them seen. With proper guidance and knowledge, you can leverage social media to reach more clients online. Some of the tips you can use include:
- Listening and engaging with your audience on social platforms
- Developing targeted content for different demographics
- Making your sales funnel short with direct calls to actions
- Responding quickly to inquiries
- Be an authority of your niche
- Delve a little deeper to make real connections, and
- Being a wellspring of useful information – no strings attached.
And there you go, explore the tools at your disposal to open more opportunities for your business today. Learn more about District Media Press here.