Our guest today is Alex Smetana and we’re talking about influencer marketing. Alex Smetana, the person behind the trends that are viral. He’s a seasoned marketer and we will ask about the experience he has in some really fun projects what he is currently doing?
Talking about his career and where he started, Alex said:
I was fortunate that when I got to my career it was like a really interesting time because it was that point where social media networks and digital has only really started becoming a real big thing. Within the last 10 years, you think about the whole evolution that’s done has transformed a complete community. If you think about technological advancements in our phones and our computers. Social media networks have now allowed people to develop such a big audience and have.
He further explained about the new Instagram update and how the algorithm works along with the monetization from the plat form.
New Instagram Update
Instagram is finally about to stop hanging at you for your views here’s how you secure the bag the first update to the Instagram algorithm that I’ve recently found is that Instagram are changing the way the discover page works in the past. The Instagram discover page was mostly full of people that Instagram thought maybe local people that you have mutual friends with but it looks like that is all changing now and personally this is a massive win for creators as you’re more likely to get your content featured to people who are interested in whatever you talk about. Whether you are a personal brand or a theme page rather than just getting recommended to people who might know you or might know of you but aren’t really interested in what you talked about.
This means chances are more content heavy pages will get pushed more in the algorithm. Whether that be personal brands, whether it be themed pages etc which is really good for me because all of my clients and all of my pages are very content heavy.
How To Get Paid For Instagram
just to stay afloat now that’s the Instagram algorithm update over for you now how you can get paid for your Instagram views. in steps the Instagram Partner Program this is very similar to YouTube we get paid a CPM cost per Milleaka how much advertisers pay per thousand views on your channel before. Of course YouTube take their 45% cut and you’re left with the 55%.
Over now I got this information through a friend of mine who runs a lot of large pages and it was also mentioned by Jane as well on Twitter now there’s no confirmed date on this guy in mainstream but it seems like it could be rolling out sometime soon.
Although potentially with everyone locked down it’s been pushed back slightly. Personally I believe this is because long-form content makes a lot of money. YouTube make insane amounts of profit and Instagram likely want in on that gig make sense. For example if someone watches a 10-minute Instagram TV video Instagram could quite comfortably put two three or even four ads within that video and that means this Instagram TV could make them anywhere from one up to about five or six cents per view.
And that might not sound like a lot getting one or two cents per video view every now and again but at the end of the day if that video gets a million views at 1cent per view that is $10,000. Now some videos on Instagram get millions if not tens of millions of views and some of them could even potentially earn a 2 or 3 or 4 cent CPM. So you can see how these numbers can stack up and at the end of the day if Instagram to do something similar to YouTube as to how they price it if they take a 45 percent cut that’s a lot of money that they can be making.
The problem currently is creators don’t really post that much on Instagram TV because why would you post on InstagramTV over YouTube when YouTube is going to pay you. This is likely a move to get long-form creators who put out a lot of content on YouTube to start creating content that is going to fit Instagram TV well and come across to their because it is a massively profitable for Instagram to do so and by paying creators similar to YouTube it’s an awesome incentive to get people to start uploading on both YouTube and Instagram or even making Instagram specific content.